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Power to the People

MCE Branding and Behavior Change Campaign

First out of the gate in California with the revolutionary concept of a community controlled electricity company that’s cleaner and greener than the existing PG&E service (and delivered over existing lines).

MCE now promotes its three products of Light Green that’s 50% renewable, Deep Green that’s 100% renewable, and Local Sol that’s 100% locally solar. MCE offers energy efficiency programs with rebates, and created a Energy Efficiency Learning Center for the community to learn about how each individual can make a difference in reducing fossil fuel use.  

Project Information

Marin Clean Energy
Marin and parts of Napa and Contra Costa Counties, California


Client Type