Renewing Silicon Valley
This is a game changer for clean energy: Launch a new nonprofit providing 100% carbon-free electricity—delivered over existing lines—to all residents and business customers in 11 cities and unincorporated areas. Make it clear that this is in partnership with PG&E, but much cleaner and greener—and 1% cheaper!
From concept to launch, the brand has to be strong, the website user-focused and mobile first, the marketing materials compelling and easy to understand at a glance. And since this is a techy/media community, it has to be highly produced to compete for those visually savvy eyes. Service launched in April 2017 with a 95% retention rate.