E3 Institute Strategic Planning and Branding
E3 Institute/WestEd, Santa Clara County, California
MIG developed a strategic plan and a new brand for the E3 Institute, a nonprofit organization that supports and strengthens early childhood professional development through education, recruitment, and financial incentives in Santa Clara County, California. A year and a half after opening its doors, the Institute determined it needed a strategic plan and new identity to advance toward its intended goals. MIG provided organizational development consultation and worked closely with the Institute Management Team to develop the plan. MIG managed the renaming process, and created a brand identity unique to the Institute that also reflected the agencies that support it. For the logo, MIG created letter forms that spell the name of the Institute, but also can be interpreted as an open book with a young child at the center.
Related Service Areas
Strategic Plan Summary