MIG supported San Francisco Municipal Transportation Agency’s introduction of a new Bus Rapid Transit (BRT) to 50,000 commuters who use the Geary Street corridor. The whimsical bus shelter ads depict everyday people erroneously musing about what they think BRT might stand for. The ads fueled interest in BRT and engaged the public in helping transform one of the most heavily used transit corridors in San Francisco.

Related Service Areas

• Print Design
• Marketing, Branding and Identity Programs
• Marketing and Communications Programs