San Francisco Giants AT&T Park Opening
San Francisco Giants, San Francisco, California
With only 4,000 parking spaces and the bustling San Francisco downtown just blocks away, transportation and parking posed a tremendous challenge for the Giant’s new stadium. MIG’s “Your Ticket Home” campaign guided San Francisco Giants fans to public transit, allowing the ballpark to accommodate large crowds in a small downtown space. A series of press events, the campaign’s transit cards, in-park billboards, and exterior bus signs resulted in 55% of fans using various public transportation options.
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