Metropolitian Transportation Commission 'Get There' Marketing Campaign
Metropolitan Transportation Commission, San Francisco Bay Area, California
Previously, Bay Area transit operators operated with little coordination, causing unnecessary confusion. MIG was asked to give one “face” to regional public transit. We helped build a positive image of public transit and increased awareness of the regional transportation system and information services with a series of marketing materials, including a regional brand for products and services, TV and radio ads, outdoors advertising, print ads and bus signage. The regional campaign earned an ADDY award from the American Advertising Foundation.
Related Service Areas
The TV ad for MTC's 'Get There' campaign.