City Center Seattle
City of Seattle, Seattle, Washington
MIG developed a communications strategy to spur growth in the center of downtown Seattle. The campaign conveys that a strong city center brings many benefits to residents and business in the City, region and State, and is consistent with Seattle values. MIG worked with the City’s Department of Planning and Development to produce an outreach toolkit; communications materials; and a City Center Story brochure that describes what it could be like to live in central Seattle in 25 years.