Solano/Napa Commuter Information Marketing Program
Solano Napa Commuter Information (SNCI), Solano and Napa County, California
Residents and businesses in Solano and Napa County know there is a traffic problem—they didn’t always know about the solution. Solano Napa Commuter Information (SNCI) provides services in two counties, ranging from organizing carpools, to help with commuting by bus, to a guaranteed paid ride home—and incentives to sweeten the offer. SNCI needed to boost usage of its services and increase use of public transit. MIG developed a fresh branding campaign, with logo and collateral targeted for specific audiences. Solano County has one of the highest alternative transit usage rates in the Bay Area.
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