California Parks and Recreation Society Strategic Plan
California Parks and Recreation Society, Statewide, California
MIG developed a strategic plan for the California Parks and Recreation Society (CPRS). This planning effort involved State decision makers, CPRS members and other park and recreation professionals in a large-scale discussion about the future of Parks and Recreation in California. In order to gather information about the recreation environment, MIG led project team and steering committee workshops, conducted interviews with key California decision makers, wrote articles to keep CPRS members updated, and interviewed over 250 individuals in parks and recreation and related fields to identify key trends. Based on this information, MIG developed a framework for the strategic plan. Our staff conducted a “VIP Summit,” which allowed over 75 professionals from across the State to participate in the development of the strategic plan.