Regional Transportation Marketing Campaign
Metropolital Transportation Commission, San Francisco Bay Area, California
MIG developed a series of products and program recommendations for the Metropolitan Transportation Commission (MTC), including: Regional brand for products and services; Single phone number and a single web portal for all products and services; television and radio spots to promote regional transportation connections; outdoor advertising (billboards, bus shelter signage, bus boards) to promote the single phone number and regional transportation connections; print ads for regional incentive programs, such as Commuter Check; and coordinated Express Bus signage. The campaign won an ADDY award in 2002.
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