Boston Downtown Crossing Urban Design Strategy
Boston Redevelopment Agency, Boston, Massachusetts
MIG provided urban design and community engagement services to develop innovative urban design solutions in conjunction with a branding, identity and retail strategy for Boston's historic Downtown Crossing District. The goal of the project is to reestablish the area as a 21st-century urban destination. The study responds to changes in the physical character and retail significance of the area, builds upon the district’s historic retail and entertainment assets, and projects a bold new image that incorporates mixed-use residential development, refocused retail, office uses, and marketing and programmatic initiatives. The long-term strategy addresses economic revitalization of the area, while directing future private development and public infrastructure investment in the district.
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