City of Roseville Public Education and Motivation Campaign
City of Roseville, Roseville, California
MIG developed a strategic voter education campaign for one of Roseville's Landscaping and Lighting Districts that faced huge under-funding. MIG conducted a statistically valid survey, using a mail back method to reproduce what would happen during actual voting. MIG’s education campaign included reaching commercial owners through one-on-one meetings with educational materials and leave-behinds. MIG also designed the ballot and the notice, emphasizing user-friendly, concise elements. Through variable printing, MIG could personalize each ballot as needed.
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