Santa Monica Bay Restoration Commission Marketing Program
Santa Monica Bay Restoration Commission, Santa Monica, California
MIG re-branded and developed a new communications strategy for the Santa Monica Bay Restoration Commission to increase its visibility and de-emphasize the bureaucratic image its target audiences usually associate with “government.” MIG changed the marketing name to the Bay Restoration Commission, with a tagline: Stewards of Santa Monica Bay. A new logo replaced its previous corporate-looking logo, a new website increases easy access to information and a branding Style Guide was created to ensure consistency in logos, colors and fonts.
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