Accessibility Links

MIG Corporate Website

Naviagion Menu

MIG Themes Menu

MIG Services Menu

Start of page content

Strategic Communications

Strategic Communications

MIG develops concise, targeted, and creative strategic communication programs to get your message to your constituents. Our focused, strategic approach identifies population segments, key messages, outreach methods, and benefits-based communication points. We create pieces that compel people to read your message—almost without realizing it—by visually presenting complex information through color, imagery, and typography. The results inform and persuade, without appearing overly slick.

Advocacy Programs
cover
California Clean Money Campaign

MIG helped to promote a public financing program for city elections in Los Angeles.


Hot Lanes Cover
Alameda County Congestion Management Agency ‘Hot Lanes’ Campaign

MIG branded all of the collateral materials and created new flyers and brochures for the Alameda Congestion Management Agency.


Bike and Key Spread
City Center Seattle

MIG developed a communications strategy to spur growth in the center of downtown Seattle.


Ballot Measures & Bond Campaigns
Ad
City of Roseville Public Education and Motivation Campaign

MIG developed a strategic voter education campaign for one of Roseville's Landscaping and Lighting Districts that faced huge under-funding.


Vision Plan Cover in Spanish
Pajaro Valley Strategic Visioning Process

MIG helped stakeholders from the City of Watsonville and the Counties of Monterey and Santa Cruz come together to form Action Pajaro Valley and develop a regional vision for growth and flood protection.


Factsheet cover
Storm Drain User Fee Public Education and Motivation Program

MIG helped to successfully pass one of the first Storm Drain User Fees in California.


living river brochure
Napa River Flood Protection and Watershed Management Plan

Resulting in the revitalization of Downtown Napa, this project was an award-winning national model for integrated flood protection and watershed management.


Graphic 1
SCVWD Public Outreach and Voter Education

MIG developed an outreach and voter education program to pass a benefit assessment that would provide for flood protection and stream stewardship in Santa Clara County for 10-15 years.


Fact Sheet
Ross Valley Flood Protection and Watershed Funding Program

MIG led a strategic planning and communications program that yielded real flood protection solutions, grant funding and a successful Proposition 218 storm drainage fee vote.


LAPDW Cover
Los Angeles Countywide Water Quality Funding Initiative

A County-wide effort for water quality improvement projects and a voter-approved funding initiative.


Marketing Programs
translink cover
Regional Transportation Marketing Campaign

Comprehensive regional branding and marketing campaign for MTC.


journal cover
Santa Monica Bay Restoration Commission Marketing Program

Innovative and compelling branding and communications program.


The Click It campaign brochure.
SBC/Yahoo DSL Service 'Click It' Campaign

A non-techie website and newsletter to market a high-speed Internet service for the rest of us.


Public Education
Carquinez Bridge 1
Al Zampa Memorial Bridge Seismic Retrofit and Replacement Project

From early planning through construction, MIG provided public outreach and information services for the new Al Zampa Memorial Bridge, which spans the Carquinez Strait from Crockett to Vallejo, California.


The agenda handout for one of the project's workshops
Washington, D.C. Comprehensive Plan Update

MIG helped develop a long-range revision to Washington D.C.'s Comprehensive Plan.


Home Page
Berkeley Climate Action Website Design and Facilitation

MIG worked with the City of Berkeley to develop an interactive website to increase awareness regarding climate change.


Folder
Marin County Open Space 30th Anniversary Public Education Campaign

MIG helped the Marin County Open Space District explain its review of key open space use policies to the public.


El Dorado Wetlands
San Gabriel River Master Plan

This award-winning Master Plan addressed multiple objectives of habitat, open space and flood protection as well as water supply and water quality for over 19 cities in Los Angeles County.


State Route 46 Website
CALTRANS Statewide On Call Public Outreach and Engagement Services

Working with communities across the state to identify transportation issues and concerns, and using community planning and decision-making techniques.


Social Marketing
translink cover
Regional Transportation Marketing Campaign

Comprehensive regional branding and marketing campaign for MTC.


San Francisco Giants AT&T Park Opening

MIG created a campaign to encourage the use of public transportation to get to AT&T Park in San Francisco.