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Social Marketing

Social Marketing

MIG develops concise, targeted, and creative strategic communication programs to get your message to your constituents. Our focused, strategic approach identifies population segments, key messages, outreach methods, and benefits-based communication points. We create pieces that encourage people to read your message by visually presenting complex information through layers of color, imagery, and typography. The results inform and persuade, without looking slick or overly commercial.

Advocacy Programs
Clean Money Cover
California Clean Money Campaign

MIG helped to promote a public financing program for city elections in Los Angeles.


Pacific Coast Cover
Pacific Coast Immigration Museum

The National Park Service (NPS) wanted to create a museum to tell the stories of the people who have come to the West Coast of the United States, as a bookend to the Ellis Island museum about immigration to the East Coast.


Seattle City Center Cover
City Center Seattle

MIG developed a communications strategy to spur growth in the center of downtown Seattle.


STA Annual Report Cover
Solano Transportation Authority Advocacy

MIG helped the Solano Transportation Authority (STA) maintain funding for critical transportation projects and programs through an effective advocacy campaign.


Ballot Measures & Bond Campaigns
Vision Plan Cover in Spanish
Pajaro Valley Strategic Visioning Process

MIG helped stakeholders from the City of Watsonville and the Counties of Monterey and Santa Cruz come together to form Action Pajaro Valley and develop a regional vision for growth and flood protection.


DSI Facilitation
Napa River Flood Protection and Watershed Management Plan

Resulting in the revitalization of Downtown Napa, this project was an award-winning national model for integrated flood protection and watershed management.


Graphic 1
SCVWD Public Outreach and Voter Education

MIG developed an outreach and voter education program to pass a benefit assessment that would provide for flood protection and stream stewardship in Santa Clara County for 10-15 years.


Ad
City of Roseville Public Education and Motivation Campaign

MIG developed a strategic voter education campaign for one of Roseville's Landscaping and Lighting Districts that faced huge under-funding.


LAPDW Cover
Los Angeles Countywide Water Quality Funding Initiative

A County-wide effort for water quality improvement projects and a voter-approved funding initiative.


RPV Fact Sheet
Storm Drain User Fee Public Education and Motivation Program

MIG helped to successfully pass one of the first Storm Drain User Fees in California.


Ross Valley Mailer
Ross Valley Flood Protection and Watershed Funding Program

MIG led a strategic planning and communications program that yielded real flood protection solutions, grant funding and a successful Proposition 218 storm drainage fee vote.


Marketing and Communications Programs
The Click It campaign brochure.
SBC/Yahoo DSL Service 'Click It' Campaign

A non-techie website and newsletter to market a high-speed Internet service for the rest of us.


Santa Monica Bay logo
Santa Monica Bay Restoration Commission Marketing Program

Innovative and compelling branding and communications program.


Irvine Shuttle Logo
City of Irvine Transit Marketing Campaign

MIG developed this comprehensive marketing campaign which included the naming, branding, tagline and website design.


Parklink ads
ParkLink Shuttle Branding and Marketing

MIG developed this complete branding and marketing campaign for a new shuttle service in the Santa Monica Mountains.


TV Spot
Regional Transportation Marketing Campaign

MIG was asked to give one “face” to the multitude of regional public transit service providers in the San Francisco Bay Area.


ricotta
Geary Boulevard Bus Rapid Transit Shelter Ads

MIG created whimsical shelter ads to fuel interest in BRT and engage the public.


SNCI Van
Solano/Napa Commuter Information Marketing Program

MIG created this comprehensive branding and marketing campaign to boost transit use in traffic-clogged Solano and Napa counties.


Energy Upgrade Digital Billboard on I-80
Energy Upgrade California

An unprecedented, statewide collaborative effort to encourage property owners to make energy efficient upgrades to their homes and businesses.


Website
Solano County Regional Transit Marketing

Taking advantage of rising gasoline prices as a key message theme and motivator, MIG created a campaign to highlight the economic benefits of using the bus service.


Website
Solano County Safe Routes to Schools

A website, bi-lingual flyers for parents, and posters for displaying in elementary and middle schools helped inform and educate students, parents and teachers about the Solano County Safe Routes to Schools program.


Think Again
Design Portfolio

Think again...and see again. Marketing and communications are made more effective with great design. Click here to view our latest work.


Public Education
website
Marin County Open Space 30th Anniversary Public Education Campaign

MIG helped the Marin County Open Space District explain its review of key open space use policies to the public.


The agenda handout for one of the project's workshops
Washington, D.C. Comprehensive Plan Update

MIG helped develop a long-range revision to Washington D.C.'s Comprehensive Plan.


Board 1
Metropolitan Transportation Commission 2030 Plan

MIG designed and implemented an ambitious Public Involvement Program to support the update of the Metropolitan Transportation Commission’s Transportation 2030 Plan.


MIG designed advertisements for Bike to Work Day 2009, sponsored by ACTIA and partners.
Alameda County Transporation Improvement Authority (ACTIA) Media and Public Relations Services

MIG provides ongoing media and public relations services for the Alameda County Transportation Improvement Authority (ACTIA).


San Gabriel Tabloid Cover
San Gabriel River Master Plan

This award-winning Master Plan addressed multiple objectives of habitat, open space and flood protection as well as water supply and water quality for over 19 cities in Los Angeles County.


Carquinez Bridge 1
Al Zampa Memorial Bridge Seismic Retrofit and Replacement Project

From early planning through construction, MIG provided public outreach and information services for the new Al Zampa Memorial Bridge, which spans the Carquinez Strait from Crockett to Vallejo, California.


Home Page
Berkeley Climate Action Website Design and Facilitation

MIG worked with the City of Berkeley to develop an interactive website to increase awareness regarding climate change.


Community Workshop
Caltrans On-Call Public Outreach and Engagement Services (PPEC)

MIG worked with communities across the state to engage the public in transportation planning.


Website
Solano County Regional Transit Marketing

Taking advantage of rising gasoline prices as a key message theme and motivator, MIG created a campaign to highlight the economic benefits of using the bus service.


Social Marketing
TV Spot
Regional Transportation Marketing Campaign

MIG was asked to give one “face” to the multitude of regional public transit service providers in the San Francisco Bay Area.


Z card - folded
San Francisco Giants AT&T Park Opening

MIG created a campaign to encourage the use of public transportation to get to AT&T Park in San Francisco.


SNCI Van
Solano/Napa Commuter Information Marketing Program

MIG created this comprehensive branding and marketing campaign to boost transit use in traffic-clogged Solano and Napa counties.


Website
Solano County Safe Routes to Schools

A website, bi-lingual flyers for parents, and posters for displaying in elementary and middle schools helped inform and educate students, parents and teachers about the Solano County Safe Routes to Schools program.


Think Again
Design Portfolio

Think again...and see again. Marketing and communications are made more effective with great design. Click here to view our latest work.