Social Marketing
MIG develops concise, targeted, and creative strategic communication programs to get your message to your constituents. Our focused, strategic approach identifies population segments, key messages, outreach methods, and benefits-based communication points. We create pieces that compel people to read your message—almost without realizing it—by visually presenting complex information through color, imagery, and typography. The results inform and persuade, without appearing overly slick.
Featured Projects
MIG branded all of the collateral materials and created new flyers and brochures for the Alameda Congestion Management Agency.
MIG helped to promote a public financing program for city elections in Los Angeles.
The National Park Service (NPS) wanted to create a museum to tell the stories of the people who have come to the West Coast of the United States, as a bookend to the Ellis Island museum about immigration to the East Coast.
MIG developed a communications strategy to spur growth in the center of downtown Seattle.
MIG helped the Solano Transportation Authority (STA) maintain funding for critical transportation projects and programs through an effective advocacy campaign.
MIG helped stakeholders from the City of Watsonville and the Counties of Monterey and Santa Cruz come together to form Action Pajaro Valley and develop a regional vision for growth and flood protection.
Resulting in the revitalization of Downtown Napa, this project was an award-winning national model for integrated flood protection and watershed management.
MIG led a strategic planning and communications program that yielded real flood protection solutions, grant funding and a successful Proposition 218 storm drainage fee vote.
MIG developed an outreach and voter education program to pass a benefit assessment that would provide for flood protection and stream stewardship in Santa Clara County for 10-15 years.
MIG developed a strategic voter education campaign for one of Roseville's Landscaping and Lighting Districts that faced huge under-funding.
A County-wide effort for water quality improvement projects and a voter-approved funding initiative.
MIG helped to successfully pass one of the first Storm Drain User Fees in California.
Comprehensive regional branding and marketing campaign for MTC.
A non-techie website and newsletter to market a high-speed Internet service for the rest of us.
Innovative and compelling branding and communications program.
MIG created whimsical shelter ads to fuel interest in BRT and engage the public.
MIG developed this comprehensive marketing campaign which included the naming, branding, tagline and website design.
MIG developed this complete branding and marketing campaign for a new shuttle service in the Santa Monica Mountains.
MIG created this comprehensive branding and marketing campaign to boost transit use in traffic-clogged Solano and Napa counties.
MIG helped the Marin County Open Space District explain its review of key open space use policies to the public.
MIG worked with the City of Berkeley to develop an interactive website to increase awareness regarding climate change.
MIG helped develop a long-range revision to Washington D.C.'s Comprehensive Plan.
Working with communities across the state to identify transportation issues and concerns, and using community planning and decision-making techniques.
MIG designed and implemented an ambitious Public Involvement Program to support the update of the Metropolitan Transportation Commission’s Transportation 2030 Plan.
MIG provides ongoing media and public relations services for the Alameda County Transportation Improvement Authority (ACTIA).
This award-winning Master Plan addressed multiple objectives of habitat, open space and flood protection as well as water supply and water quality for over 19 cities in Los Angeles County.
From early planning through construction, MIG provided public outreach and information services for the new Al Zampa Memorial Bridge, which spans the Carquinez Strait from Crockett to Vallejo, California.
Comprehensive regional branding and marketing campaign for MTC.
MIG created a campaign to encourage the use of public transportation to get to AT&T Park in San Francisco.
MIG created this comprehensive branding and marketing campaign to boost transit use in traffic-clogged Solano and Napa counties.