Strategic Communications
MIG develops concise, targeted, and creative strategic communication programs to get your message to your constituents. Our focused, strategic approach identifies population segments, key messages, outreach methods, and benefits-based communication points. We create pieces that compel people to read your message—almost without realizing it—by visually presenting complex information through color, imagery, and typography. The results inform and persuade, without appearing overly slick.
Featured Projects
MIG helped to promote a public financing program for city elections in Los Angeles.
MIG branded all of the collateral materials and created new flyers and brochures for the Alameda Congestion Management Agency.
MIG developed a communications strategy to spur growth in the center of downtown Seattle.
MIG developed a strategic voter education campaign for one of Roseville's Landscaping and Lighting Districts that faced huge under-funding.
MIG helped stakeholders from the City of Watsonville and the Counties of Monterey and Santa Cruz come together to form Action Pajaro Valley and develop a regional vision for growth and flood protection.
MIG helped to successfully pass one of the first Storm Drain User Fees in California.
Resulting in the revitalization of Downtown Napa, this project was an award-winning national model for integrated flood protection and watershed management.
MIG developed an outreach and voter education program to pass a benefit assessment that would provide for flood protection and stream stewardship in Santa Clara County for 10-15 years.
MIG led a strategic planning and communications program that yielded real flood protection solutions, grant funding and a successful Proposition 218 storm drainage fee vote.
A County-wide effort for water quality improvement projects and a voter-approved funding initiative.
Comprehensive regional branding and marketing campaign for MTC.
Innovative and compelling branding and communications program.
A non-techie website and newsletter to market a high-speed Internet service for the rest of us.
From early planning through construction, MIG provided public outreach and information services for the new Al Zampa Memorial Bridge, which spans the Carquinez Strait from Crockett to Vallejo, California.
MIG helped develop a long-range revision to Washington D.C.'s Comprehensive Plan.
MIG worked with the City of Berkeley to develop an interactive website to increase awareness regarding climate change.
MIG helped the Marin County Open Space District explain its review of key open space use policies to the public.
This award-winning Master Plan addressed multiple objectives of habitat, open space and flood protection as well as water supply and water quality for over 19 cities in Los Angeles County.
Working with communities across the state to identify transportation issues and concerns, and using community planning and decision-making techniques.
Comprehensive regional branding and marketing campaign for MTC.
MIG created a campaign to encourage the use of public transportation to get to AT&T Park in San Francisco.