Clipper Brand and Advertising
Elevating a Brand
From tongue-in-cheek YouTube videos to bold and colorful station displays, MIG developed campaign collateral that elevates the Clipper brand, builds awareness of the product and increases the traveling public’s interest in using the Bay Area’s all-in-one transit card—now serving all of the Bay Area’s 23 transit operators. Clipper’s cohesive brand is reflected through all informational and promotional channels, social media, seasonal marketing campaigns and new product/feature launches.
Other Clipper Campaigns: