Serena Sidmore brings a passion for relationship building and a highly focused strategic lens for developing, leading and implementing MIG’s marketing opportunities and growth initiatives. With nearly 20 years of A/E industry marketing experience, she provides a natural, collaborative approach to mentoring technical staff to enhance and leverage their success in all aspects of marketing and business development. As a lifelong learner who values continual growth, she views each interaction as an opportunity to expand and deepen her understanding, while applying her proven skills and leadership for successful project pursuit strategies; identifying and pursuing opportunities in target and emerging markets; and coaching internal teams to promote a strong business development culture throughout the firm. Serena is a highly respected professional whose true impact is measured by the colleagues and communities she works with.
Serena is Director of MIG Marketing