While most of us have never been to one, truckers throughout the country know Flying J travel centers, which elevated the idea of hospitality for truckers to the level of “lifestyle,” offering road services, financing, banking, insurance, load control, and a wide network of support. Founder Jay Call died in an airplane accident in 2003, but the company quietly continues to help keep small truckers on the road.

The Tribute Gallery honors Jay, his values and his entrepreneurial vision. It’s a combination of memorial, and corporate history for the Flying J Company (now FJ Management), to inspire employees, clients and associates. Artifacts and objects tell the story of Jay Call’s life, in combination with interviews and interactive media. An interactive object theater lies in the center of the gallery, highlighting noteworthy milestones in the company’s history. The resulting gallery design transcends the idea of a “timeline exhibit,” elegantly conveying Jay’s values through video and voice, testimonials, artifacts and historic photos.