Let the Bumps Be Your Guide
Nearly 40% of San Francisco’s traffic fatalities in 2019 involved drivers making left turns who did not see the person in the crosswalk. Until it was too late.
The Safer Intersections Campaign aims to increase traffic safety on SF streets. It includes the initial rollout of engineering interventions—left turn guide bumps—and communications campaigns to raise awareness and promote safer driving behavior.
The MIG-created campaign concept, look and feel extends to all campaign materials—including Safe Spot posters (posted at the intersections with the new left turn guide bumps), a social media tool kit, digital media ads and video, outreach cards, neighborhood doorhangers, merchant posters—and a dynamic scrolling campaign landing page with an embedded educational video: Anatomy of a Left Turn. It’s viewable in four languages! visionzerosf.org/leftturns
The first phase of the campaign informed residents who live near initial rollout intersections about what the left turn guide bumps are and how they promote safety. In early 2021, the second phase of the campaign will extend citywide and focus on the three safer left turn tips:
1. Take it slow (5 mph is safest)
2. Make it square (90-degree angles are best)
3. Stay aware (look out for cars, cyclists and people in the crosswalk)