Smoky Hollow—a 94-acre industrial district named for the steam that once clouded the area—is transforming into an eclectic mix of office, light industrial, research and development uses, with cafes, art in public spaces, bike paths and walkable areas for pedestrians. The Smoky Hollow Specific Plan sets forth a forward-thinking, practical vision for the future of this creative commercial area.

The area suffered from lack of parking, aging infrastructure, outdated regulations and poor pedestrian and bicycle accommodations. The new Specific Plan offers bold, yet practical solutions to create the synergy and “experiential living” that people want, while retaining the area’s historic character. Standardized parking ratios, revised street configurations, and decorative paving and crosswalks address parking shortages and encourage walkability. Newly allowed uses expand opportunities and encourage partnerships that leverage both human and social capital. The programmatic EIR also serves to streamline the review process for future development.

How best to draw creative, cutting-edge, and innovative industries and businesses to the area? By making the Specific Plan as innovative as they are. Tangerine subscription software has turned the entire Plan into an interactive website, easily viewed on laptops, tablets and phones.

The Plan is search engine optimized, which means creative and technology businesses can quickly find and access the Plan online. To further highlight the District’s eclectic future, Tangerine includes built-in features, such as single swipe interactivity that reveals compelling before/after simulations. Visual “hot spots” show how design principles can be applied, building excitement and supporting the success of the Smoky Hollow plan and vision.

Tangerine software helps bring this innovative Specific Plan to life online, moving the Smoky Hollow District closer toward its future as an incubator hub and creative center for El Segundo and the Los Angeles region.

Tangerine is the winner of an American Planning Association Technology Division Smart Cities Award.